Customer Questionnaire

As Web Developers we always like to mentally prepare so that we can create your website to perform to the highest level possible.
Preparation is key and knowledge is power.

To create the perfect platform for your company to excel online over your competitors is to have a stable foundation with a scope that we both understand.

Therefore the questions below are key aspects we must cover.

    Company Name (required)

    URL (required)

    Your Name (required)

    Your Email (required)

    Your Phone(required)

    1) What does your business actually do?

    2) What do you want your site to accomplish?
    Get more inbound leads / quote requests / phone enquiries?Increase brand awareness?Educate their audience?Encourage sales?Collect email addresses and build a list?Encourage onsite or social media interaction?

    3) Your current website?
    Please answer the questions below...

    a) When did you get this site?

    b) Do you find it easy to use and edit?

    c) What CMS (Content Management System) does it use (if any)?

    d) What do you like about it? (Often they'll say "Not much.")

    e) What DON'T you like about it?

    f) How many inbound leads are you currently getting from it?

    g) Is it giving you the results you want to see?

    h) Have you got Google Analytics setup?

    i) What would you like to see carry over to the new site?

    4) What makes your company remarkable?
    Your potential customers are doing their initial research. They're browsing 10+ different supplier websites looking for someone to solve their problems, not just theirs, so you really need a way to really stand out big time against your competitors.

    5) Who are your competitors?
    Don’t just give your direct competitors, but get think about who your less obvious competitors are.

    6) What do your current competitors’ websites have that you wish to have?
    Don’t just give your direct competitors, but get think about who your less obvious competitors are.

    7) What websites do you like and why?

    8) What features do you want your website to have?
    A shopping cart?Social media implementation?Email collection and email marketing capability?Auto-responders for nurturing?A blog or news feed?Photo galleries?Onsite videos?A slider banner?Case StudiesCustomer TestimonialsThe ability for people to leave comments?A quick contact form, quote request or booking form?Events CalendarOnline Chat FeaturesBooking System

    9) How will you record your results of your new website?

    "How will you measure your success?" or "What does success look like to you?"
    This is something you NEED to think about now so that we can incorporate it into a design that pushes the site to achieve these results and in your eyes, your site is a success and they send you tons of referrals!

    For example, our clients could record the results of the:
    • The amount of new enquiries they get.
    • Number of sales.
    • Customer’s average order size.
    • Amount of traffic.
    • Level of activity on the site’s blog.
    • Number of social media (Facebook / Twitter) followers.

    10) Do you have a style guide or any existing collateral?
    Do you have online and offline materials created for your business
    Logos, brochures, old websites, posters and web banners are just SOME of the things that might be tucked away.
    This information allows us to adhere to the style / branding of the old material.

    11) Would you like us to re-create your existing logo or make a new logo for you?

    12) Do you have specific company colours that need to be used? Or Can you provide the Pantone numbers for your company colors

    13) Can you sum up your company values and the message you want to portray?

    14) What are the main keywords that you would like customers to find you in the search engines for?

    15) Do you need Hosting for your new website?

    16) Where is your current website hosted?

    17) Do you have full access?

    18) Can you provide usernames and passwords?

    19) Who will be involved on your end in the development of the website?

    20) Who or how will you be managing website upkeep? Or would you prefer that we manage the upkeep?

    21) Do you have a tagline you wish to use or do you need help creating one for your site?

    22) How many pages will the finished website be (estimated)?

    23) Do you have the content for the website or will content creation be a part of the scope of work?

    24) Do you have any specific photos you plan to use?

    25) Do you have full rights to those files?

    26) Can you provide hi-res files to us?

    27) Will we need to find and/or create any images for the website?

    28) Do you have any other media or PDF documents that need to be incorporated, or will any need to be created?
    yesneed PDF's Created

    29) Do you need multi-language support?

    30) Will users/customers need to log in to your site for any reason?

    31) If so, why?

    32) Do you need any social sharing features built in (twitter, facebook, linkedin, Google+, etc.)?

    33) Will there be any third-party applications that will need to be integrated?

    34) What are they?

    35) What information must be on the home page?

    36) Would you like a page showing team members?

    37) Do you have photos or would you like us to take professional photos of your staff?
    Have PhotosNeed Photos Taken

    38) Do you have specific information that must always be visible on each page?

    39) Would you like a full screened website or boxed?

    40) Do you have access to where you bought your URL (e.g Go Daddy, Namesco, Heart Internet, etc...?

    41) Can you provide us access so that we can transfer your URL onto your new website?

    42) Do you have a budget you are trying to meet?
    upto £1000£1000-£2000£2000-£4000£4000-£6000£6000-£8000No Budget

    43) So when do you want to get started? Do you have a launch date in mind?

    44) Do you have any additional information you would like to share which has not be answered in the questions above?

    Lincoln Website Design

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