logo design

The Right Logo

Designing a logo is easy but designing a ‘good logo’ or the ‘right logo’ is very hard and it requires a lot of skill, research, creative exploration and a keen eye for the finest detail. We put a lot of time and effort into finding the right way to distill your brand essence into a simple, unique, instantly recognisable and memorable mark.

Keeping it Simple

The simpler the logo, the more it will be remembered. Every detail or mark colour used brings additional information to decipher. A great logo is one that works perfectly in just one colour and it’s finished when you can’t take anything else away from it. It is distilled to it’s simplest, purest essence. No clutter, no confusion.