Search Engine Optimisation (SEO)
To find out the strengths and weaknesses of your website we initially carry out background checks to eliminate any SEO factors that Google may punish you for. There are several factors which can effect the rankings of your site. This includes your site speed, your backlinks, your internal links, and the user experience on your site. Additionally because your competitors are probably also doing SEO we would need to perform a competitor analysis to find out their website power so that we can know how to out perform them.
The performance of your website is key – it is important to get these right from the very beginning. Making your website mobile-optimised is also very important, as these will be ranked higher in the search engine results pages (SERPs).